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Spotlight | Profound Aesthetic: Patriotic Perfectionism

Founded in 2008, Profound Aesthetic is a quintessential lifestyle brand, done the New York way.

Michelle Griesmanby Michelle Griesman

Profound Aesthetic, founded in 2008 in NYC, might be considered a streetstyle or lifestyle brand, but there’s a twist: they want to make a perfect product. What does that mean? Does a pocket belong there, is this the ideal fabric for this garment, is the product the best it possibly could be? These are the questions they continually ask themselves. Profound Aesthetic strives to continually improve their line to suit their wearers – a society of, “thinkers, artists, philosophers and visionaries who are motivated by the idea of promoting forward thinking.”

The line is filled with unexpected knits, solid outerwear and, actually, lots of patriotism. But buyer be warned, some of these items you may need to hide from your girlfriend – like their super soft fairly androgynous tees

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