Products that are made with passion fit a need in the marketplace unlike those which are built to simply make money or be competitive. Bike aficionados are just the type of people who, determined to make better products for themselves and the betterment of their livelihoods, have established incredibly successful companies, with high quality goods, great warranties and great style. These companies have fought to create the best possible goods for the bike messenger in all of us.
Three out of four are based in San Francisco (Banjo Brothers is the outlier; they’re from Minnesota), and all have an overwhelming sense of concern for their method of travel, their past time, often their job. Even if you’re not riding your Surly to your stockbroker gig, it’s hard to not respect these companies for the e-commerce empires they’ve built.