Style //

See the World Through Better Glasses

Skip the rose-colored view, we just want innovative frames.

Michelle Griesmanby Michelle Griesman

Crave-Salt-Optics

We don’t know if very many kids grow up saying, “I want to start an eyewear company”, but for these four brands, bringing innovation and a start-up nature to the world of glasses was a dream come true. Each of these companies is hubbed in inspiration – seeking to take a traditional business, and integrate technology, style and access to the masses. Salt Optics, Warby Parker, Frameri and Lookmatic are forging the way to bring those of us bestowed with poor vision, new & advanced selections in the world of frames.