Activision Announces New Plan For Digital CoD Experience

Activision reveals a new studio whose focus is on a new digital platform for Call of Duty.

Erik Norrisby Erik Norris

Activision Announces New Plan For Digital CoD Experience

Activision might have been busy last night axing franchises like Guitar Hero and True Crime, but the company also took some time from all the IP murdering to announce a brand new studio whose sole priority is to deliver an “innovative new digital platform and special services for our Call of Duty community,"

This new studio, called Beachhead, is wholly owned by Activision and will focus on the “delivery, digitally, of new, innovative Call of Duty content and services [that] will enable tens of millions of players around the world to continue to enjoy the experience that Call of Duty offers."

Bobby Kotick, CEO of Activision Blizzard, further elaborated on Beachhead’s new role within the company, saying:

“Beachhead will create the best-in-class online community, exclusive content, and a suite of services to supercharge the online gaming experience like never before. The platform will support in-game integration and bring online experiences and console play together for the first time. The platform has been in development for over a year and we’re very excited about the increased value we can bring to the community. We look forward to sharing more specifics on this exciting new endeavor with you in the near future."

Is Beachhead the start of a subscription-based Call of Duty experience? Activision has continuously denied the existence of such a service. But we’ll be honest, this sounds like the first step towards it. It might not be mandatory, but for the hardcore CoD players, the content Beachhead creates could wind up costing a premium to enjoy.

As Activision said last night, the company’s focus is now on their three pillar franchises: StarCraft, World of Warcraft and Call of Duty. This Beachhead news shows it.

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