Music gear giant Ernie Ball has kicked off a new original docuseries featuring acclaimed American singer-songwriter The White Buffalo. Titled Capturing The White Buffalo: The Recording of an American Songwriter, the ten-part documentary series follows Jake Smith (aka The White Buffalo) on his journey to write and record his forthcoming album Love and the Death of Damnation. The series, which you can keep up with here, will debut a new episode each Friday – but Crave has an exclusive lead on the first episode, which you can watch below.
The series will touch on the origin of lyrics, melodies and chord structures, the vulnerability of debuting unfinished songs at live shows, and the intimate recording sessions where Jake’s words, guitar and voice come together to be captured and shared with the world. Fans will gain access to in-depth, personal interviews and a look into to Smith’s daily life going beyond the music-making process. The unfiltered look at the life of a working musician is candid, heartfelt and a relatable struggle in its own way, as we watch Smith struggling to balance the responsibilities of the road with the commitment to nurturing his family at home and finding downtime to re-energize.
Watch the first episode below, an exclusive advance screening only on CraveOnline:
“Ernie Ball and their cameras have been here from the beginning to witness the spark of lyrical ideas transform into songs and then go on to become recorded works,” says Jake Smith. “We’re giving fans a look into the layered recording process and what personally drives me and inspires my music.”
“At Ernie Ball we feel a responsibility to document artist journeys, because musicians are the lifeblood of our business, and without them, nothing would remain to inspire the next generation of musicians,” says Dustin Hinz, executive vice president of marketing and brand at Ernie Ball. “The Ernie Ball family is a collective of artists the likes of Eric Clapton, Jimmy Page, Paul McCartney, Metallica, Muse and The White Buffalo. These artists are as important to our legacy as the products we make, and we couldn’t be more thrilled to tell Jake’s story.”