Design //

WWDC 15: Apple Shows Off iOS 9, Putting Privacy at the Forefront

Apple says "we honestly don't want to know" when it comes to your personal data.

Paul Tamburroby Paul Tamburro

Apple highlighted iOS 9 during its WWDC 15 event, showing off the “proactive” new mobile operating system.

The company showed how the new operating system will now see Apple devices running iOS personalizing their users’ experiences, with a more intelligent Siri being demonstrated onstage, users being granted the ability to set reminders based on links in a message or email, and a ‘Now Playing’ screen will appear whenever you plug in your headphones.

Also See: WWDC 15: Apple Unveils OS X El Capitan

However, Apple also used the demonstration of iOS 9 to draw parallels to the company’s handling of its users data when compared with Google, with senior vice president of Software Engineering Craig Federighi telling the WWDC 15 attendees that iOS 9 “wouldn’t compromise” its users privacy. When talking about the personal information of its users, Federighi added: “We honestly don’t want to know.”

iOS9Privacy

Federighi’s comments were clear shots at Google, with the company extolling the virtues of iOS 9 when it comes to the handling of its users data. Explaining how it would allow the consumer to be “anonymous” and how Apple wouldn’t share their information with third parties.

Elsewhere in the iOS 9 reveal Apple revealed that a Maps update would add transit support, along with highlighting a complete overhaul of Notes that includes a new attachment view, the ability to share Notes links, and the ability to add little doodles. The company also revealed that Passbook was to be renamed Wallet, along with the addition of a brand new News app.