With NYIAS 2014 still going strong in Manhattan, it was fitting for Cadillac to tout its successful #ELRExposure Project.
It's a Pop Up Photography Gallery showcasing the 2014 ELR Extended Range Luxury Coupe. The Manhattan landmarks and hotspots serving as the backdrop for NYIAS 2014 stand as the background for four of the city’s most renowned photographers as they capture the ELR through their own lenses.
Each photographer showcased their journey to fans and followers through their Instagram accounts by showing off the ELR's luxury lines and craftsmanship.
Liz Eswein (above) has over one million Instagram followers via @newyorkcity and literally gets paid to Instagram photos all day, everyday. Now that's a photographer's dream job. She has photographed everything from NY Fashion Week to Mick Jagger from the stage of the 12-12-12 Concert for Sandy victims.
Derrick Jones (below) — aka DJ D-Nice (@djdnice) is not only an accomplished DJ, he's also a photographer having taken photos of some of the music industries most accomplished artists. His point of view for the ELR is artistic and serene using a natural urban experience as the backdrop.
Jonathan Mannion (top of page) is a hip hop photographer and director and is one heck of a cool guy. He chose to shoot the ELR in all 5 of New York City's boroughs at night. He's photographed with of Jay-Z's album covers and now he adds the amazing image of the ELR in a drive-thru car wash.
Finally, 13th Witness (below) — aka Tim McGurr – is the son of a true legend, street artist Futura. For this project, he used urban landscapes to capture the beauty and style of the ELR. Having made a name for himself in photography, he loves experimenting with cityscapes while driving.
All photos courtesy of Cadillac.